The newly appointed Head of Customer Experience at John Lewis had a desire to reimagine and shake-up the Nursery category within John Lewis digital channel. Compared to other more profitable categories e.g. Home and Womenswear, Nursery had not received much attention and it was time to explore how JohnLewis.com could be a standout in the space.

User insight research had already be done and I was brought in to essentially ideate concepts based on the user insights to give the wider team some inspiration into how we could expand the category.